Educommunication: A dialogic
approach to innovate
teaching practice
Educomunicación: enfoque dialógico
para innovar la práctica docente
85
Lisset Márquez Martínez
https://orcid.org/0000-0001-8667-8354
Plato, Magdalena / Colombia
Revista Digital de Investigación y Postgrado, 6(12), 89-110
Electronic ISSN: 2665-038X
How to cite: Andrade, O. D. J., Márquez, M. L. y Quevedo, B. J. M. (2025). Educommunication: A dialogic
approach to innovate teaching practice. Revista Digital de Investigación y Postgrado, 6(12), 89-110.
https://doi.org/10.59654/z5shzw95
* M. Sc. in Education. Researcher at Universidad Autónoma del Caribe, assigned to the Programa Todos a Aprender
of the Ministerio de Educación Nacional de Colombia. Quality Area of the Departamento del Magdalena. Univer-
sidad Autónoma del Caribe. Email: delmyjanethandrade@gmail.com
** M. Sc. in Education, Universidad Autónoma del Caribe, Barranquilla - Colombia. Universidad Autónoma del Caribe,
Barranquilla - Colombia. Researcher at Universidad Autónoma del Caribe, Teacher assigned to the Institución Luis
Carlos Galán Sarmiento, Plato, Departamento del Magdalena - Colombia. Email: lissetmarquez@hotmail.com
*** M. Sc. in Education, Universidad Autónoma del Caribe, Barranquilla - Colombia. Researcher at Universidad Au-
tónoma del Caribe, Teacher assigned to the Management Area of the Institución Luis Carlos Galán Sarmiento, Plato,
Departamento del Magdalena - Colombia. Email: quevedoborreroj@gmail.com
Received: april / 8 / 2025 Accepted: april / 26 / 2025
https://doi.org/10.59654/z5shzw95
Delmy Janeth Andadre Oviedo
https://orcid.org/0000-0001-6264-749X
Plato, Magdalena / Colombia
Jorge Miguel Quevedo Borrero
https://orcid.org/0000-0001-8130-701X
Plato, Magdalena / Colombia
Abstract
The objective of this study was to establish the importance of Educommunication as a dialogic
approach to innovate teaching practices. It was addressed from five theoretical perspectives:
educational, communicative, media-related, social, and technological. The methodology invol-
ved a documentary review of previous theories and approaches. For this purpose, 42 documents
were selected, focusing on topics such as educommunication, educational innovation, and the
integration of technologies in the classroom. Inclusion criteria were applied, such as open access,
publication between 2010 and 2024, and availability in English and Spanish. Content analysis
and theoretical synthesis were employed. The results showed that educommunication fosters
participatory and critical learning, promotes teaching for empowerment, and cultivates citizens
capable of analyzing, questioning, and producing ethical content. In conclusion, the study high-
lighted the need for teachers to redesign their practices using an educommunicative approach,
incorporating dynamic and inclusive learning experiences that contribute to the development
of collective knowledge.
Keywords: Educommunication, dialogic approach, innovation, teaching practice.
Resumen
Este estudio tuvo como objetivo establecer la importancia de la Educomunicación como enfoque
dialógico para innovar la práctica docente, se abordó desde cinco halos teóricos: educativo, co-
municativo, mediático, social y tecnológico. La metodología correspondió a revisión documental
de teorías y enfoques previos. Para este fin, se seleccionaron 42 documentos, sobre temas de
educomunicación, innovación educativa y la integración de tecnologías en el aula; se utilizaron
criterios de inclusión como: acceso abierto, publicados entre los años: 2010 y 2024, en inglés y
español. Se empleó análisis de contenido y síntesis teórica. Los resultados mostraron que la edu-
comunicación fomenta un aprendizaje participativo y crítico, promueve la enseñanza para el em-
poderamiento y la formación de ciudadanos capaces de analizar, cuestionar y producir contenido
ético. En conclusión, se resaltó la necesidad de que los docentes rediseñen sus prácticas desde el
enfoque educomunicativo, con experiencias de aprendizaje dinámicas e incluyentes que contri-
buyan desarrollar conocimiento colectivo.
Palabras clave: Educomunicación, enfoque dialógico, innovación, práctica docente.
Introduction
Currently, significant weaknesses are observed in educational processes, with one of these pro-
blems being resistance to change in school culture and the educational community at large. In
this regard, Gozálvez and Contreras (2014) point out that innovation in teaching frequently en-
counters traditions and attitudes that favor conventional methods, which limits the implemen-
tation of more participatory and collaborative practices. Meanwhile, Álvarez and Suárez (2023)
maintain that classroom diversity poses the challenge of adapting innovation to be inclusive
© 2025, Instituto de Estudios Superiores de Investigación y Postgrado, Venezuela
86 Delmy Janeth Andadre Oviedo, Lisset Márquez Martínez and Jorge Miguel Quevedo Borrero
Revista Digital de Investigación y Postgrado, 6(12), 85-103
Electronic ISSN: 2665-038X
87
Educommunication: A dialogic approach to innovate teaching practice
and responsive to students' different social and cultural realities. Hence, the lack of a teamwork
culture also hinders the adoption of methodologies that promote collaboration and social in-
teraction, such as project-based learning or collaborative learning.
Within this framework, Aguaded and Martín (2013) highlight that one of the major problems
facing educational systems today is the unidirectional communication that still prevails in many
educational contexts. This creates a barrier that prevents dialogue between teachers and stu-
dents, limiting the development of critical thinking and personal expression skills in learners.
For Barbas et al. (2013), some teachers' lack of communication skills to manage diverse opinions
and perspectives in the classroom can also hinder an environment of openness and respect,
which is necessary for innovation in teaching practices to thrive. Additionally, there is the cha-
llenge of fostering authentic communication in virtual environments, which are sometimes per-
ceived as impersonal and distant.
According to Lara (2016), education today faces problems rooted in the inadequate integration of
media into the teaching-learning process. As a result, many teachers use digital media superficially,
without taking advantage of their potential to develop students' critical thinking and media literacy.
From Caballero's (2022) perspective, overexposure to digital content and the lack of strategies
to filter and critically analyze information make it difficult for students to develop a deep and
responsible understanding of media. This underscores the need to train both teachers and stu-
dents in information analysis skills and in the ethical and conscious use of media.
It is worth noting that according to Hergueta (2017), in the educational field, one of the most
common problems faced is the rigidity in traditional teaching approaches and methods, since
innovation requires flexibility in content and pedagogical methods, but curricular limitations
and standardized assessments may restrict teachers' ability to experiment with new strategies.
For their part, Gil and Marzal (2023) emphasize that the lack of continuous training and professional
development in innovative pedagogical approaches leaves some teachers without the necessary
tools or knowledge to effectively transform their practices. This limits the possibility of creating truly
adaptive learning environments that are student-centered and aligned with their interests.
Nevertheless, Aguaded and Martín (2013) point out that the main problem affecting educational
processes in this era is the digital divide, which impacts both teachers and students and their
families, due to the fact that not all teachers have access to technology or the digital skills re-
quired to effectively integrate it into their practices. Similarly, the technological infrastructure in
some institutions is insufficient or inaccessible, which restricts the implementation of technolo-
gical tools that could enrich learning.
According to Guzmán and Castillo (2022), there is also the risk of decontextualized technology
use, where devices and applications are employed without a clear pedagogical purpose, po-
© 2025, Instituto de Estudios Superiores de Investigación y Postgrado, Venezuela
88 Delmy Janeth Andadre Oviedo, Lisset Márquez Martínez and Jorge Miguel Quevedo Borrero
tentially creating distractions rather than enhancing learning. All this reveals that current edu-
cation remains marked by unresolved challenges (Bonilla del Río et al., 2018).
Following this line of thought, Koffermann (2023) considers one of the problems to be the lack
of student engagement in the educational process, as traditional methods tend to focus on
unidirectional knowledge transmission, limiting the development of students' critical and com-
municative skills, who need more spaces to express their ideas, question, and reflect.
For Feltrero et al. (2023), there are difficulties related to the limited incorporation of information
and communication technologies (ICT) in teaching in ways that leverage their potential to foster
interaction and dialogue. In many cases, ICTs are used only as support tools without promoting
genuine collaborative learning experiences, which reduces their effectiveness in developing di-
gital and communication competencies.
In this regard, Downer et al. (2015) explain that some teachers struggle to adapt their practices
to meet the needs of today's students, who require more dynamic, participatory, and meaningful
education. Therefore, López et al. (2023) argue that the lack of training in innovative approaches,
such as educommunication, limits teachers' ability to transform their classrooms into spaces for
dialogue and knowledge co-creation, adapted to students' interests and contexts.
According to González et al. (2024), communication problems between teachers and students
persist, affecting the construction of relationships based on trust and mutual respect. This makes
it difficult for students to feel heard and valued in the classroom, which is fundamental for in-
clusive and democratic education. Finally, the lack of pedagogical innovation affects students'
motivation and interest, who may perceive education as something distant from their reality
(Arranz et al., 2024). For all these reasons, this study is considered to provide an opportunity to
explore how a dialogic educommunication approach could transform teaching practices, making
learning more relevant and accessible, and promoting an education where students feel like
protagonists of their own learning process.
In this regard, Aguaded and Pena (2013) propose that educommunication is becoming increa-
singly important today due to its ability to address the needs of more participatory, inclusive
education focused on students' holistic development. This approach integrates communication
into education, promoting pedagogical practices that foster dialogue, critical thinking, and co-
llective knowledge construction - key aspects in a world where students are exposed to a cons-
tant flow of information through multiple media and platforms.
It should be noted that Colombian educational institutions exhibit low student motivation and
participation in the learning process. In many cases, traditional teaching methods focused on
unidirectional knowledge transmission generate disinterest and limited capacity for reflection
and opinion-sharing, restricting participation and critical thinking development. At the social
level, it is common to observe that some students experience difficulties collaborating and wor-
king in teams, which may be related to the lack of methodologies promoting classroom inte-
Revista Digital de Investigación y Postgrado, 6(12), 85-103
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89
raction and coexistence. This creates a learning environment where individual competition pre-
dominates and, in some cases, conflicts arise among students, hindering a culture of respect
and cooperation.
Similarly, one recurring symptom is the limited communication between teachers and students,
along with teachers' tendency to monopolize classroom discourse. This creates a barrier pre-
venting the establishment of an environment of trust and mutual respect where students feel
safe expressing their ideas and experiences.
Likewise, some teachers show limitations in managing bidirectional communication dynamics,
which can lead to students feeling misunderstood or demotivated, affecting their relationship. It
is also observed that many teachers and students lack skills to critically analyze and use digital
media and information. The lack of adequate media literacy hinders students' ability to discern
between truthful information and misinformation, and many teachers fail to integrate these topics
into their classes, missing the potential of media as tools for critical and contextual learning.
Furthermore, there is little adaptation to students' needs and an absence of methodologies
responsive to their interests and realities. This results in students who find no meaning or re-
levance in what they learn and consequently do not engage significantly in their learning pro-
cess. Additionally, there is scarce ongoing teacher training in innovative pedagogical
approaches, limiting institutions' capacity to meet the demands of modern education adapted
to current times.
Finally, in the technological sphere, a significant digital divide persists. Consequently, many stu-
dents and teachers lack access to technological devices or necessary connectivity, hindering
the use of digital resources in learning. In cases where technological resources exist, they are
often used superficially or as basic support for traditional teaching, without fully leveraging their
pedagogical potential. This situation limits the possibility for both teachers and students to de-
velop digital competencies and practical skills to face the challenges of an increasingly digitalized
world. For all these reasons, this study proposed establishing the importance of Educommuni-
cation as a dialogic approach to innovate teaching practices based on five fundamental theo-
retical dimensions: educational, communicative, media-related, social, and technological.
Methodology
The present study followed the procedures of a documentary review, which involves collecting,
reviewing, and analyzing existing documents such as books, scientific articles, master's and doc-
toral theses, among others (Arias, 2016). This approach is useful for consolidating information
on a specific topic without the need for primary research. Through the review of previous do-
cuments, the study aims to establish a solid theoretical foundation, identify trends, patterns,
and gaps in existing knowledge. In this case, 42 relevant documents were selected on topics
such as educational innovation, educommunication, pedagogical strategies, and the integration
of technology in the classroom, all produced by recognized academic sources.
Educommunication: A dialogic approach to innovate teaching practice
© 2025, Instituto de Estudios Superiores de Investigación y Postgrado, Venezuela
90 Delmy Janeth Andadre Oviedo, Lisset Márquez Martínez and Jorge Miguel Quevedo Borrero
In this regard, the documents were selected based on specific inclusion criteria. Only academic
books, peer-reviewed scientific articles, and theses that directly addressed topics related to tea-
ching innovation, educommunication, and technological teaching strategies were included. The
documents had to be published between 2010 and 2024 to ensure the timeliness of the infor-
mation. Additionally, only documents in Spanish or English were considered to facilitate com-
prehension and accessibility.
To search for the documents, keywords such as "pedagogical innovation," "educommunication,"
"innovative teaching practices," "educational technology," and "teaching strategies," among ot-
hers, were used and entered into various academic databases, including Google Scholar, Scopus,
ERIC, and JSTOR. This selection of keywords enabled the identification of relevant documents
that comprehensively covered the central themes of the research, ensuring that the articles,
books, and theses were pertinent to the study's objectives.
The analysis of the information obtained from the documents was conducted using various te-
chniques. The primary method was content analysis, which allowed for a detailed review of the
texts, identifying recurring themes, approaches, and trends related to pedagogical innovation
and educommunication. Relevant information was categorized, and the different approaches
found were compared, enabling the identification of key similarities and differences. Additionally,
a theoretical synthesis technique was employed, grouping the main ideas from the reviewed
documents to construct a coherent narrative summarizing the most significant findings.
Results and discussion
Below is an analysis of the documentary review based on the five fundamental
theoretical dimensions
Table 1
Analysis of the Educational Dimension
Theoretical di-
mension Authors Theory Contributions to dialogic
educommunication
Impact on teaching
innovation
Educational Martini
(2020).
It points to potential in-
tegration between edu-
communication and
other fields—such as
technology and peda-
gogy—opening dialo-
gue about how
communication and
education interconnect
within broader con-
texts.
The study critiques tradi-
tional approaches and
opens dialogue about
educommunication's in-
tersection with other
fields like technology and
pedagogy.
Their approach con-
tributes to integra-
ting multiple
perspectives into the
educational process,
promoting flexibility
and adaptation to
new realities.
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Table 1 (cont.)
Note: Own elaboration (2025).
Theoretical
dimension Authors Theory Contributions to dialogic
educommunication
Impact on teaching
innovation
Educational
Medina
(2024)
It alludes to the trans-
formation of interaction
and communication
forms, promoting an
inclusive paradigm
contextualized within
Latin American realities.
Humanistic education
connects emotions to
mobilize learning.
Allows for innovation
to be approached
from the perspective
of student diversity.
García et al.
(2024)
It explores the signifi-
cance of emotions in
educational processes,
specifically in teaching,
while also addressing
how educommunica-
tion extends beyond in-
formational content.
It suggests that emotional
bonds in the classroom
facilitate meaningful con-
nections with content.
This approach values the
emotional dimension,
fostering a more human
and comprehensive edu-
cational experience.
It suggests that emo-
tional bonds in the
classroom facilitate
meaningful connec-
tions with content.
This approach values
the emotional di-
mension, fostering a
more human and
comprehensive edu-
cational experience.
Miranda &
Sandoval
(2024).
They propose expan-
ding education beyond
traditional classroom
settings, encompassing
both formal and infor-
mal learning contexts.
They propose expanding
education beyond tradi-
tional classroom settings,
encompassing both for-
mal and informal learning
contexts.
Educational barriers
could be overcome
by combining formal
and informal con-
texts and introducing
innovations in inte-
raction spaces.
Anaguano
(2024)
It addresses the cha-
llenges and opportuni-
ties of its integration
into curricula and how
it influences teaching
and learning.
This dialogic approach
helps teachers organize
their teaching methods
flexibly and contextually,
enabling adaptation to
changes and fostering
educational innovation
according to social needs.
Curricular integration
reconfigures and op-
timizes teaching
while improving inte-
raction.
Pac (2024
It offers a philosophical
reflection on educom-
munication in a posthu-
man context, where
technology and new
communication forms
redefine the educatio-
nal process.
It emphasizes reflection
as a means to redefine
teaching practices.
The increasing use of
technologies across
all dimensions of
modern life necessi-
tates migration to
new systems of par-
ticipation and com-
munication.
Educommunication: A dialogic approach to innovate teaching practice
© 2025, Instituto de Estudios Superiores de Investigación y Postgrado, Venezuela
92 Delmy Janeth Andadre Oviedo, Lisset Márquez Martínez and Jorge Miguel Quevedo Borrero
Table 1 presents the educational perspective from the approach of various authors. In this re-
gard, Martini (2020) considers educommunication as a critique of traditional approaches,
highlighting its potential to integrate and dialogue with other fields such as technology and
pedagogy. This intersection opens a space for educommunication to drive more flexible and
adaptive teaching practices, responding to the changing demands of contemporary society.
Its dialogic approach allows for a greater variety of perspectives, fostering teaching that not
only adapts to change but also challenges educators to constantly question and renew their
methods.
For his part, Medina (2024) contributes to the dialogic approach by promoting an inclusive
pedagogy that addresses cultural and social diversities in the classroom, particularly within
Latin American contexts. By fostering teachers' sensitivity to the local realities of their students,
Medina helps build an innovation framework in which pedagogical practices are contextua-
lized and adapted to the specific needs of each community, making learning more relevant
and meaningful for students.
Similarly, the perspective of García et al. (2024) emphasizes the importance of emotions in
educational processes. This approach not only highlights the value of informational content
but also the emotional connections that can be established in the classroom through Edu-
communication. By integrating the emotional component into teaching, educators can inno-
vate in their practices by creating a learning environment that recognizes the emotional
dimension, facilitating a more human and participatory educational experience.
Likewise, Miranda and Sandoval (2024) propose expanding education beyond the traditional
classroom, exploring both formal and informal contexts. This dialogic approach drives teaching
innovation by enabling continuous and extended education supported by digital platforms
and other interaction spaces. By challenging the physical barriers of the school, this approach
ensures that learning remains active and accessible beyond the classroom, fostering an edu-
cational model in which communication adapts to the needs and contexts of each student.
According to Anaguano (2024), educommunication presents challenges and opportunities
within school curricula, promoting a pedagogical structure that adapts to current demands.
Their dialogic approach provides educators with tools to shape their practices in ways that
make learning contextualized and open to diverse experiences and needs. This approach be-
comes a driver of teaching innovation, as it allows teaching methods to evolve in response
to social and educational changes.
Finally, Pac (2024) offers a philosophical reflection on educommunication in a posthuman
context, exploring how technology redefines the educational process. This approach challen-
ges educators to consider technology not only as a tool but as a new form of interaction and
communication. This dialogic approach promotes innovation that integrates critical and ethical
analysis of technology, preparing students for an increasingly complex digital environment
that demands a reflective stance on the use of technological tools and media in learning.
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Table 2
Analysis of the communicative dimension
Note: Own elaboration (2025).
Theoretical
dimension Authors Theory Contributions to dialogic
educommunication
Impact on teaching in-
novation
Communicative
Leite, (2013)
Examine the influence
of Paulo Freire’s
thought on educom-
munication, where
dialogue and partici-
pation are foundatio-
nal to educational
communication.
Incorporate the princi-
ples of Paulo Freire's
thought, which empha-
size dialogue and partici-
pation.
Mutual recognition
between teacher-stu-
dent as co-knowers.
Díaz et al.
(2024)
Explores the role of
educommunication in
promoting civic enga-
gement among ado-
lescents in
marginalized commu-
nities.
Supports dialogic edu-
communication through
communicative methods
promoting student be-
longing and social res-
ponsibility.
Moving toward edu-
cator roles that foster
learning and citizens-
hip.
Palacios et
al. (2024)
Educommunication as
a mechanism for fos-
tering social connec-
tedness and civic
engagement in at-risk
youth populations.
Educommunication as a
tool for enhancing social
bonds and civic commit-
ment among at-risk ado-
lescent populations.
Develops classroom
dynamics highlighting
values and social res-
ponsibility in learning.
Morales et al
(2024)
Educommunication
serves as a mecha-
nism for teacher
transformation, provi-
ding strategies to ad-
dress classroom
diversity and promote
inclusive environ-
ments in primary
education.
Dialogic educommunica-
tion can enhance tea-
chers' inclusive practice
by equipping them with
strategies to address
classroom diversity.
Dialogic educommu-
nication can enhance
teachers' inclusive
practice by equipping
them with strategies
to address classroom
diversity.
Cerna (2024)
This paper reviews the
relevance of educom-
munication as a con-
temporary practice in
the field of social com-
munication, exami-
ning its current validity
as a conceptual and
applied framework.
This work positions edu-
communication as both a
relevant and necessary
praxis in the digital age,
emphasizing critical dia-
logic communication for
fostering responsible di-
gital citizenship.
This approach emer-
ges as an innovation
factor, challenging
educators to update
their practices by in-
corporating critical
media and techno-
logy analysis.
Educommunication: A dialogic approach to innovate teaching practice
© 2025, Instituto de Estudios Superiores de Investigación y Postgrado, Venezuela
94 Delmy Janeth Andadre Oviedo, Lisset Márquez Martínez and Jorge Miguel Quevedo Borrero
Table 2 presents information regarding the communicative dimension, demonstrating how edu-
communication establishes itself as a fundamental dialogic approach for innovating teaching
practices, enabling education to evolve into a more collaborative and critical process. By exa-
mining authors working in educommunication theory and practice, we can identify five key ap-
proaches - communicative, civic, inclusive, belonging, and digital transformation - which offer
unique and complementary perspectives on how educommunication can revolutionize both
teaching roles and classroom learning.
Building on Paulo Freire's foundational principles, Leite (2013) emphasizes dialogue and parti-
cipation as core elements of the communicative approach in educommunication. Freire viewed
education as a process of liberation and empowerment where teachers and students mutually
recognize each other as knowledge subjects, transforming educational relationships into colla-
borative and meaningful spaces. This approach fosters teaching innovation by creating envi-
ronments where continuous dialogue and collective knowledge construction become essential
learning pillars.
From the civic perspective, Díaz et al. (2024) highlight how educommunication can cultivate
civic engagement among youth in disadvantaged contexts, strengthening social belonging and
responsibility. In teaching practice, this translates to educators becoming facilitators who inte-
grate socially relevant themes into classrooms, promoting community participation and deve-
loping students' civic awareness and social commitment.
Palacios et al. (2024) expand this approach by framing educommunication as a tool for social
cohesion and civic engagement. Their classroom methodology emphasizes values and social
commitment, enabling students to develop critical participatory awareness. This transforms tea-
ching practices by focusing not just on academic content but on nurturing critically engaged
citizenship.
Morales et al. (2024) examine educommunication's role in teacher professional development,
particularly regarding educational inclusion. Their work equips educators with dialogic tools to
address classroom diversity, creating inclusive learning environments in primary education. This
drives teaching innovation by helping educators adapt practices to incorporate multiple pers-
pectives, benefiting all learners.
Finally, Cerna (2024) explores educommunication's relevance in our digitalized world, particularly
for developing responsible digital citizenship. This approach advocates not just for technology
use but for critical reflection about it, encouraging ethical engagement with digital media. For
educators, this means updating methods to include media literacy and technology analysis,
helping students develop both technical skills and ethical understanding of their digital society
participation.
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Table 3
Analysis of the media dimension
Theoretical
dimension Authors Theory
Contributions to dia-
logic educommuni-
cation
Impact on teaching
innovation
Santos et al. (2023)
It examines edu-
communication in
the hyperconnecti-
vity era, proposing
an education
oriented toward
freedom and criti-
cal citizenship. In-
formation overload
necessitates capa-
bilities to question
and analyze mes-
sage content.
Their approach
highlights edu-
communication's
potential to empo-
wer individuals,
particularly within
information-satu-
rated media envi-
ronments. In this
regard, educom-
munication beco-
mes a means to
develop critical
and reflective citi-
zens capable of
analyzing and
questioning their
media landscape..
This approach has
a significant im-
pact on teaching
innovation by pro-
moting the crea-
tion of educational
spaces that foster
critical reflection
and student parti-
cipation. Educators
are called to trans-
form their practi-
ces to integrate
critical thinking
processes into
their classrooms.
Coslado (2012)
It examines the de-
velopment and
theoretical approa-
ches of educom-
munication, as well
as the challenges it
faces in an increa-
singly interconnec-
ted world. The
study underscores
the need to adapt
educommunica-
tion principles to a
digital and globali-
zed context
It emphasizes the
importance of stu-
dents developing
the ability to un-
derstand, analyze,
and produce mes-
sages across di-
verse formats and
platforms. This
highlights edu-
communication's
role in cultivating
media competen-
cies within an inter-
connected world.
Innovation com-
pels educators to
adapt their practi-
ces, focusing on
developing stu-
dents' capacity to
interpret and pro-
duce information
within digital envi-
ronments.
Cárdenas et al.
(2024)
It focuses on the in-
tersection between
educommunication
and digital skills,
where technology
plays a central role
in learning.
Educators who in-
tegrate communi-
cation technologies
and tools foster in-
teractive and te-
chnology-enhance
d learning.
Innovation fosters
an environment
where educators
teach not only con-
tent but also digital
skills.
Educommunication: A dialogic approach to innovate teaching practice
© 2025, Instituto de Estudios Superiores de Investigación y Postgrado, Venezuela
96 Delmy Janeth Andadre Oviedo, Lisset Márquez Martínez and Jorge Miguel Quevedo Borrero
Tabla 3 (cont.)
Note: Own elaboration (2025)
Table 3 presents information regarding the media dimension. Santos et al. (2023) explore how
educommunication can empower students in the era of hyperconnectivity. In an information-
saturated environment, educommunication has the potential to form critical and reflective citi-
zens capable of analyzing and questioning their media environment. In this sense, they propose
creating educational spaces where students feel motivated to actively participate in their lear-
ning, fostering more dynamic education connected to social reality. Thus, the impact on teaching
innovation lies in educators transforming their practices to integrate critical thinking processes,
facilitating media analysis and promoting participatory education.
For his part, Coslado (2012) emphasizes the need to adapt educommunication principles to a
Theoretical
dimension Authors Theory
Contributions to dia-
logic educommuni-
cation
Impact on teaching
innovation
Mediatic
Crovi (2024)
The study examines
factors influencing
educational com-
munication in the
post-pandemic era,
highlighting the im-
portance of effec-
tive digital training
in higher educa-
tion.
It emphasizes the
importance of stu-
dents not merely
accessing online in-
formation but en-
gaging with it
critically and ethi-
cally.
Teaching innova-
tion lies in educa-
tors' ability to
effectively integrate
digital tools, ensu-
ring that students
not only receive in-
formation but also
analyze and use it
ethically.
Paz (2024)
Educommunication
is addressed as a
fundamental stra-
tegy for developing
transversal compe-
tencies in university
students.
Students develop
skills that transcend
specific subjects,
such as critical thin-
king and teamwork
abilities, which are
essential for their
success in both edu-
cational and profes-
sional contexts.
Educators must in-
corporate edu-
communicative
strategies that fos-
ter the develop-
ment of these
transversal compe-
tencies.
Romero et al.
(2024)
They highlight the
role of Media and
Information Lite-
racy (MIL), a key
component of
educommunica-
tion for promoting
critical analysis.
Students must de-
velop the ability to
critically analyze,
interpret, and
create content,
thereby acquiring
key competencies
to become infor-
med and active ci-
tizens.
Students must de-
velop the ability to
critically analyze,
interpret, and
create content,
thereby acquiring
key competencies
to become infor-
med and active ci-
tizens.
Revista Digital de Investigación y Postgrado, 6(12), 85-103
Electronic ISSN: 2665-038X
97
digital and globalized context, where students must be able to understand, analyze, and pro-
duce messages across different formats and platforms. This approach reflects the importance
of developing media competencies in an interconnected world where digital skills are essential.
Consequently, teaching innovation requires educators to adjust their methods to favor learning
that focuses not only on traditional content but also on critical media interpretation and infor-
mation production in digital platforms.
Cárdenas et al. (2024) focus on the relationship between educommunication and digital competencies.
They suggest it is fundamental for improving students' digital skills development, particularly relevant
in an educational context where technology plays a central role in learning. In this case, teaching in-
novation implies educators adapting their methodologies to include communication technologies
and tools, promoting more interactive learning centered on developing critical digital skills.
Similarly, Crovi (2024) analyzes factors affecting educational communication in the post-pan-
demic era, highlighting the need for effective digital training. That is, students should not only
access online information but also interact with it critically and ethically. Therefore, this approach
promotes teaching innovation involving effective integration of digital tools, ensuring students
not only receive information but can also analyze and use it ethically and reflectively.
Likewise, Paz (2024) presents educommunication as a fundamental strategy for developing
transversal competencies such as critical thinking, creativity, and teamwork. These skills are es-
sential for academic and professional success in the current context, where labor and academic
demands require competencies beyond specific knowledge. Consequently, teachers must in-
corporate educommunicative strategies that not only teach content but also develop life skills
and teamwork abilities, essential for students' comprehensive education.
Finally, Romero et al. (2024) emphasize Media and Information Literacy (MIL), a key component of edu-
communication that focuses on the ability to interpret and analyze information in media environments.
Table 4
Analysis of the technological dimension
Theoretical
dimension Authors Theory Contributions to dialogic
educommunication
Impact on teaching in-
novation
Tecnologic
Prieto
et al.
(2024)
.
They explore how educommu-
nication can empower students
in the hyperconnectivity era.
Within information-saturated
environments, educommunica-
tion holds the potential to cul-
tivate critical and reflective
citizens capable cape of analy-
zing and questioning their
media landscape.
This approach promotes
the creation of educatio-
nal spaces where stu-
dents feel motivated to
actively participate in
their learning, fostering
more dynamic education
that is connected to so-
cial reality.
The impact on tea-
ching innovation lies in
educators' need to
transform their practi-
ces by integrating criti-
cal thinking processes,
facilitating media
analysis, and promo-
ting participatory edu-
cation.
Educommunication: A dialogic approach to innovate teaching practice
© 2025, Instituto de Estudios Superiores de Investigación y Postgrado, Venezuela
98 Delmy Janeth Andadre Oviedo, Lisset Márquez Martínez and Jorge Miguel Quevedo Borrero
Table 4 (cont.)
Note: Own elaboration (2025).
Table 4 presents a technological perspective. Prieto et al. (2024) discuss how educommunication,
in a hyperconnected context, can empower students by helping them become critical and re-
flective citizens who actively analyze and question their media environment. This approach not
only emphasizes the importance of critical reflection but also active participation in the learning
process, serving as a strategy to connect education with contemporary social reality. In this con-
text, teachers must transform their educational practices to integrate critical thinking and media
analysis, which not only facilitates learning but promotes the development of individuals more
engaged with their environment.
Rodríguez et al. (2024) emphasize the need to adapt educommunication principles to a digital
context, where students must learn to navigate information-saturated environments by unders-
tanding and producing messages across various platforms. This technological aspect highlights
the relevance of developing media competencies, including essential digital skills for analyzing,
interpreting, and producing information - all formatted to help students operate in an inter-
connected world. Consequently, teaching innovation becomes necessary for educators to adjust
traditional methodologies and favor education that's not only based on academic content but
also on students' critical capacity regarding media and digital platforms.
Conclusions
After reviewing multiple documents, we conclude that from an educational perspective, educommu-
nication promotes participatory learning where students are not just information recipients but active
protagonists in knowledge construction. This methodology fosters environments prioritizing reflection
and critique, enabling students to develop cognitive and emotional skills that prepare them for modern
world demands. Interactivity and critical thinking become fundamental components of the educational
Theoretical
dimension Authors Theory Contributions to dialogic
educommunication
Impact on teaching
innovation
Tecnologic
reflective citizens capa-
ble of analyzing and
questioning their media
landscape.
Rodríguez
et al.
(2024)
It highlights the need to
adapt educommunica-
tion principles to a digi-
tal and globalized
context, where students
must be capable of un-
derstanding, analyzing,
and producing messa-
ges across different for-
mats and platforms.
It reflects the importance
of developing media lite-
racy competencies in an
interconnected world
where digital skills are es-
sential.
Educators are required
to adapt their teaching
methods to promote
learning that aligns with
the digital age.
Revista Digital de Investigación y Postgrado, 6(12), 85-103
Electronic ISSN: 2665-038X
99
process, fostering more meaningful and relevant learning.
In the communicative dimension, educommunication strengthens teacher-student relationships
through constant dialogue. This approach emphasizes the importance of bidirectional communication
that favors expression and idea exchange. By integrating different communication forms, students
can express thoughts, reflect on content, and share diverse perspectives, creating more inclusive and
participatory learning environments. This dialogic classroom relationship also allows educators to ad-
just pedagogical practices according to student needs and interests.
From the media perspective, educommunication stands out for its ability to develop students' critical
awareness of media. In an information-saturated era, the ability to analyze, question, and create media
content is essential. Through this approach, students learn not only to consume information reflectively
but also to produce content ethically and responsibly. This process transforms them into more infor-
med and active citizens capable of making well-founded decisions in a global media context.
In the social dimension, educommunication focuses on inclusion, favoring collective knowledge
construction that values students' diverse social and cultural realities. Here, education becomes
a tool for social transformation, enabling students to participate in creating solutions to pro-
blems they face. Dialogic interaction also facilitates creating inclusive learning communities that
promote equity and respect for differences.
Finally, from the technological perspective, educommunication adapts to the digital tools cha-
racterizing our contemporary era. Technology integration in classrooms allows students not
only to access information more efficiently but also to develop essential digital competencies.
This approach fosters more interactive and collaborative learning while preparing students to
actively participate in a digitalized world.
Conflict of Interest: The authors declare no conflicts of interest.
Contributions: Delmy Janeth Andadre Oviedo identified and theoretically contextualized the
problem, Lisset Márquez Martínez designed the methodology and reviewed literature, and
Jorge Miguel Quevedo Borrero established the conclusions, highlighting this as teamwork.
Informed Consent: Not applicable.
Data Availability Statement: Not applicable.Contributions: Delmy Janeth Andadre Oviedo
identified and theoretically contextualized the problem, Lisset Márquez Martínez designed the
methodology and reviewed literature, and Jorge Miguel Quevedo Borrero established the con-
clusions, highlighting this as teamwork.
Informed Consent: Not applicable.
Data Availability Statement: Not applicable.
Educommunication: A dialogic approach to innovate teaching practice
© 2025, Instituto de Estudios Superiores de Investigación y Postgrado, Venezuela
100 Delmy Janeth Andadre Oviedo, Lisset Márquez Martínez and Jorge Miguel Quevedo Borrero
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Educommunication: A dialogic approach to innovate teaching practice